Mark Zucker
Continue your learning experience by entering and competing our annual Album competition.
This is the final step in collecting the points needed to earn the "Photographer of The Year" trophy presented in June.
In addition to our annual Album competition, we are honored with a program from Mark Zucker.
“From Mildly Successful to Wildly Successful”
Summary of program: Today’s successful photographers are not necessarily the best shooters, but the best “servicers”. Delivering a great experience after the event is critical to differentiating you from a crowded, price-competitive field.
Many of today’s ‘Mildly Successful’ photographers “un-service” their clients by taking too long to deliver images, and making it difficult to choose photos, inadvertently forfeiting huge upsell opportunities.
Learn how ‘Wildly Successful’ photographers stand out by delivering an improved customer experience, using easy-to-follow tools to make a lot more money…while doing less work.
Topics covered include: what brides want, how to streamline your back-end, tips on pricing and product offerings, and how to build a referral engine.
Bio: Mark Zucker is the Founder and CEO of Zookbinders Inc., a Chicago based company that provides albums and services to Professional Photographers. Originally known for delivering high quality products, they’ve developed innovative technology that simplifies the process of ordering albums, while helping photographers get the upsells they deserve. Mark thrives on helping pros find ways to prosper in a fast-paced digital industry. Mark will challenge the status quo, recommend sensible solutions, and motivate photographers to get: “wildly successful”.
Note: the speaker is mindful of not delivering an infomercial for his company.
