Evening Presentation:
Lights, Camera, Action, 1-2-3! Creative Lighting Workshop with Claude Jodoin
After a quick, 15-minute slideshow of many of Claude’s images, created with various lighting techniques, attendees will have 2 hours to capture their own images. Claude will function as their personal lighting technician, for as many video lighting setups as possible. Working in a studio environment, you will have the opportunity to record your own Camera images, with a live model.
What to bring: Full Frame or small sensor Camera with 70-200 f/2.8 zoom, 85, 100, or 135mm prime portrait lenses (or equivalent), an Expo Disc and/or incident light meter, and a laptop computer to take notes and look and to upload your images when it’s not your turn to shoot. We also encourage the use of cell phone images of each setup so you can recall them for later setups in your own studios.
ABOUT CLAUDE JODOIN
Ever since he first entered a Black and White darkroom in a Jr. High School Science class, Claude wanted to gain more and more knowledge about photography. He began his Pro career as an Industrial Photographer who did weddings on the side. This led to becoming Technical Editor of PPA’s Professional Photographer Magazine and subsequently, the same position at Rangefinder/WPPI speaking at their National Conference in Las Vegas annually. As opening speaker in 2008 Claude presented a Lighting Program to over 1,000 Photographers.
An early adopter Digital Imaging (1986 to be exact), he later became involved as a Foveon Mentor and Field tester for their Engineering Department, which led to the development of the X3 Sensor technology, now owned by Sigma, maker of the world’s best lenses.
Besides writing dozens of magazine articles, Claude has presented programs and workshop to various National and State conventions, as well as serving as consultant to Kodak, various, labs, and more importantly, many successful studios across the USA. His lighting programs always pack an abundance of useful information, and his workshops allow the attendees some unique opportunities for learning in a memorable way.
Tax Training for Photographers with the Michigan Department of Treasury.
Treasury representatives present the ins-and-outs of business tax obligations for photographers and photography industry professionals. Topic areas include sales, use, and withholding tax basics, collecting tax, filing and payment rules, and a live demonstration of Michigan Treasury Online (MTO). Dedicated question and answer time is built into the presentation.
Image Competition Series:
Great Lakes PhotoMax & Image Competition
During this regional conference, PPM will host their annual image competition following IPC regulations and approved judges. All are welcome to participate in this perfect testing grounds for Districts.
PPA Merit Class:
Create a Full Service Experience and Get Paid for It with Jenn Lewis Sponsored by Miller's Professional Imaging
From how to handle the initial inquiry, through the consultations, the shoot, and the ordering session, Jenn breaks down all things in person sales (IPS). She’ll teach you how to properly educate your clients, and how to reward good behavior in them in order to reach your end goal. She’ll break down the psychology of the sale and how to guide your clients through the entire process. Jenn will help you to prevent the roadblocks that many of us hit with IPS, and make sure you understand the why behind each step. She understands the fear of the leap, but her no-BS teaching method will ensure you’re making a lot more money when you implement her strategy. Jenn is an open book, and this class is full of content you can implement right away!
ABOUT JENN LEWIS
Jenn Lewis is an award-winning portrait photographer based in Clemmons, North Carolina who concentrates on seniors and headshots. She began her photography business 12 years ago as a "mom with a camera". With a determined work ethic and tenacious personality, she grew her part-time business from her living room to her full-time 1600 square foot studio while multiplying her sales average by 10. She is an army of one, but her ADHD helps her to multitask like a BOSS.
Jenn is easily recognized by her crazy curly hair, which has been rumored to give her superpowers in her sales room. She enjoys road trips, long walks on the beach, and pink Starbucks.
The Senior Model Program They’ll Pay You For with Jenn Lewis Sponsored by Miller's Professional Imaging
In this class, Jenn will discuss the evolution of her successful senior model program, and why she doesn’t want her models to sell her sessions. She’ll talk about everything her senior model program entails, from the point of entry, how to keep the kids happy, and the reason they refer all their friends. She’ll also talk about her senior sessions and why she’s one of the most sought after senior photographers in the area. So many senior photographers have given up after unsuccessful attempts at model programs, but if done right, they can be the fruitful foundation of your senior photography business.
Carl Caylor
Annual Awards Ceremony
